It's not hard to see who America worships: rock stars, movie stars, and popular personalities. We worship those who are bigger than (our) life. We aspire to some level of notoriety as evidenced by seeking any and every opportunity to be on TV. Note how people in a crowded TV shot can't wait to wave at the camera and "be seen"- even though it will amount to nothing in the long run.
As an aside, I am curiously amazed how grieving family members upon the tragic and untimely death of a loved one due to a shooting, car accident, or other random event, make themselves available to be interviewed by the local news media. It's great for the news station but doesn't it reveal a lack of true grief on the part of the family? I couldn't imagine being on TV talking so matter-of-factly about how my teenage son was shot by someone and how he was such a good boy within 24 hours (or less) of the event!
I was part of professional church ministry for over 25 years. During that time, I sought to be relevant and- here it comes- entertaining. I created contemporary services designed to attract the masses and to be quite honest, make me look like a celebrity. Thankfully, I was only nominally successful because had I been as good at it as Willow Creek (the model I tried to reproduce in my context), I might not be where I am today: Out of professional church ministry.
The institutional church must be "relevant" to remain in business and its leaders have to appear bigger than the lives of those who sit in the pews. The church must employ the same strategies employed by celebrities in order to survive. Christendom must advertise itself (remember Jesus' brothers advising him about marketing himself?), compete with not only other churches, but every other thing someone might choose to do with their time, and then, produce a "show" that will make it impossible for the attendee to choose something else next Sunday. It is the pastor's job to be creative and entertaining enough to pull this off. (Don't let someone tell you this isn't true; I've been there and know that of which I speak!)
That's a lot of cultural pressure.
As I reflect over my years in that bubble, I often experience regret. I wished I could've been more aware of what I was doing and how much I tried to fit God's culture into my culture instead of exploring ways in which God could confront us with God's counter-culture.
I am on a journey of faith and discovery in which I hope to encounter the God of the Bible I have read all of my life. A God who transcends any and every culture to show the way of life for all of humanity. To do this apparently requires "repentance" on my part (new thinking patterns) that is inspired by God's Spirit and not the spirit of the age.
I am OBSCURE because it is counter-cultural. It is also trans-cultural. It allows God to be in charge without my attempts to be attractive and popular. I trust that the way God may reach people in America may have to be in some radically different ways.
This is difficult because I am a product of my culture. I have spent over half a century being groomed as not only an American, but as an American Christian. I welcome the process of detoxing the system that is so ingrained. I also am encouraged to see that others have similarly awakened to a bigger God than what the institutional church is able to produce and market.
The wilderness may not be transient place on my journey to God; it may be the place where God dwells. It may be that its in the storm where we find Jesus comfortably resting in a boat. Can our Americanized theology swallow this?
I hope I will continue to invest my currency in a set of values that are eternal and have been around a lot longer than I have.